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New TV cartoon boy to promote Arabic language

New TV cartoon boy to promote Arabic language

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6th June 2013

A new cartoon which emphasises on the Emirati culture and the Arabic language is set to be launched on TV next month.

Mansour, a cartoon about a young boy with big dreams, will begin broadcasting on two UAE television networks beginning in January.

Mubadala Development Company, which is funding the initial phase of Mansour as part of its community outreach programme, has signed collaboration agreements with Abu Dhabi Media and Dubai Media Incorporated, awarding both organisations the rights to broadcast the first season of Mansour.

Mansour is the first Emirati production to apply high quality global animation techniques, a statement said adding that the plot incorporates "important issues facing the young generation into exciting and compelling storylines designed to captivate their imagination".

"The power of the cartoon comes through the richness of the characters, the challenges they face, how they overcome them, and the strength of the storylines. Communicating important values and principals is something that will happen naturally throughout episodes," said Rashed Al Harmoodi, the creator.

Haidar Mohamed, co-founder and general manager, Fanar Productions, the cartoon's producers, said: "This has been a truly inspiring project to be involved in. Through Mansour we've been able to bring to bear cutting-edge technology with powerful storylines that we believe kids will love."

The first 13 episodes of Mansour will be broadcast on both channels from January 3 to February 14. The second half of the season is scheduled to begin on April 3.

SOURCE: varietyarabia.com